Everything You Need To Know About Cryptocurrency,

The Super Bowl LIX, America’s premier football championship finale, is one of the most significant TV events of the year, attracting over 120 million viewers globally in 2024. Each edition promises an incredible halftime show and advertisements that dominate discussions the following day. However, since the notorious 2022 edition, no cryptocurrency commercials have been allowed. Will this year’s Super Bowl see the triumphant return of crypto advertising? Let’s dive into the juicy updates for 2024.

Key Highlights of Super Bowl LIX

Super Bowl LIX promises millions of viewers and raises expectations for the return of crypto ads.
Donald Trump made history as the first sitting President to attend the Super Bowl, adding dramatic flair to the event.

Overview and Match Stakes of Super Bowl LIX

Before delving into advertisements, let’s recap the match details. For those eager for American spectacle, tune in on February 9 at 12:30 AM (or Monday morning, if you prefer) as the Philadelphia Eagles face off against the Kansas City Chiefs at the Caesars Superdome in New Orleans. On the sports front, the Chiefs are aiming for their third consecutive win, a feat that would elevate them in NFL history.

Led by superstar quarterback Patrick Mahomes, the Chiefs have a chance to go down in history, while the Eagles come seeking revenge after their 2023 loss to the same team in a legendary matchup. But remember, the Super Bowl transcends the game! This year’s Apple Music Super Bowl LIX Halftime Show will feature Kendrick Lamar, a recent Grammy winner. Furthermore, for the first time, a sitting President will be in attendance, with Donald Trump taking a seat in the Superdome, heightening the event’s drama.

Donald Trump will be the first sitting President to attend the Super Bowl

The Complex Relationship Between Crypto and Halftime Ads: Revisiting 2022

When discussing halftime, advertising comes into play, with prices reaching a staggering $8 million for a 30-second spot. The question of crypto visibility naturally arises. Since 2022, when crypto exchanges made a strong showing, cryptocurrency has become essentially an outsider in ad space.

That year was memorable, with Coinbase launching its iconic QR code ad, Bitbuy and Crypto.com showcasing basketball stars, and Meta even promoting friendships in the Metaverse. But it was FTX, with celebrity Larry David, that captured the most attention—only to see the company’s downfall just months later. The fallout left a two-year drought, with no crypto ads seen in either 2023 or 2024.

Will crypto make a comeback during the Super Bowl halftime? Find out Sunday night!

Advertisements for 2025: OpenAI, Bitcoin, and XRP on the Horizon?

However, this year brings a change! With Donald Trump back in the White House, we may witness the grand return of crypto commercials. Classic brands like Budweiser, Doritos, Lay’s, and Taco Bell will surely make a showing, while AI-related products are expected to take the spotlight once again. Notably, OpenAI will air its first spot, while Google, Meta, and Microsoft return after the success of 2024.

What about crypto? While no official info is available yet, there are two intriguing rumors circulating on social media. One suggests that Ripple may launch a 30-second spot for XRP, while another tantalizing possibility hints at a commercial for… Bitcoin! Several prominent crypto accounts suggest this will happen, sharing a clip glorifying BTC that ends with the phrase “Study Bitcoin.” But whether it will air remains uncertain. We’ll find out by Sunday night!

Lastly, in true American fashion, you can even place bets on Polymarket regarding the match’s winner, Kendrick Lamar’s first song, and whether Taylor Swift (dating Chiefs player Travis Kelce) will kiss him if they win! The Super Bowl is a blend of sports, celebrity, business, and a grand televised spectacle. Stay tuned for updates early Monday morning!