Travala's Binance-Backed Partnership With Trivago To Enhance Cryptocurrency Payments In Travel

Travala, a leading Web3 travel platform, has announced a significant partnership with Trivago, the accommodation search engine.

Travala Integrates Over 2,200,000 Properties on Trivago

This integration allows over 2.2 million listings on Travala to be accessible on Trivago, enabling users to compare and book accommodations globally. Travala users who pay with traditional currency or digital assets can earn Bitcoin or AVA rewards through the AVA smart loyalty program.

Travelers selecting properties from Travala on Trivago will be redirected to the Web3 platform to complete their reservations. Payment options include over 100 cryptocurrencies, with support for crypto tokens such as Bitcoin (BTC), Ethereum (ETH), and Travala’s native AVA token.

In a joint statement with BeInCrypto, Timo Etbrk, head of account management at Trivago, praised the integration for expanding customer options, specifically enhancing their ability to book using emerging payment methods like cryptocurrencies.

“With hundreds of billions of daily searches conducted on travel search engines, Travala’s integration with Trivago benefits not just us but also strengthens and legitimizes the broader cryptocurrency ecosystem,” according to the statement referencing Otero.

Along with Trivago, Travala also maintains integrations with other specialized travel search platforms, including Skyscanner and KAYAK. It is recognized as the first cryptocurrency-friendly online travel agency (OTA) listed within these networks.

Meanwhile, in 2024, the company recorded $100 million in total annual revenue.

“Travala reaches the landmark of $100 million in annual revenue, advancing cryptocurrency adoption in travel and announcing a treasury reserve strategy for AVA & BTC,” the Web3 platform shared on X in December.

It’s noteworthy that 78% of all bookings on Travala in 2024 were made using cryptocurrencies, reflecting the rising demand for digital assets within the travel industry.

The integration with Trivago comes just a week after reports emerged that Binance-backed Travala was considering acquisition offers. BeInCrypto also reported that the travel booking service was exploring strategic options but had not disclosed any specific details.

Furthermore, Binance has consistently supported Travala’s growth trajectory. Around mid-December, former Binance CEO Changpeng Zhao (CZ) reaffirmed the exchange’s early investment in Travala.